Online social media marketing is a powerful digital strategy that leverages platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote brands, engage audiences, and drive sales. It involves creating and sharing content such as images, videos, and posts to attract potential customers and enhance brand awareness. Social media marketing includes both organic and paid strategies, such as influencer collaborations, targeted advertisements, and community engagement. By analyzing user behavior and utilizing data-driven insights, businesses can tailor their content to reach the right audience at the right time. Interactive features like polls, live streams, and stories enhance engagement, fostering stronger connections between brands and consumers.
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